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Samer Hany

Services

Different processes need different forms of automation.

Start with the part of the process causing the most friction. What gets delivered may be a web application, an automated system running between the tools you already use, an AI-powered system, or a hybrid of all three. You do not need to choose the architecture before we talk, because recommending the right one is part of the work.

  • Expert Process & Calculation Systems

    Businesses whose most valuable work depends on a method only a few people fully understand, and which has become slow, fragile, or impossible to hand to a customer.

    Common solutions

    Custom web applications, Spreadsheet-to-web-app conversion, Quoting, estimating, and calculation software, Automated report generation

  • Operations Systems & Workflow Automation

    Established businesses where the same information is entered more than once, work is coordinated across scattered channels, and nobody can see the current state without asking someone.

    Common solutions

    Workflow automation, API integration and systems integration, Internal tools and operations portals, Data analysis and automated reporting

  • AI Agents & AI-Powered Solutions

    Companies with real work that needs interpretation, language, or contextual judgment, whether they are starting from nothing or from a prototype that did not survive contact with production.

    Common solutions

    AI agents, AI assistants and knowledge-base search, AI-powered workflow automation, AI document and email processing

What this costs

Projects start at
$10,000
Most land between
$20,000 to $50,000
Process Audit & Solution Blueprint
$3,000

Implementation cost usually moves with the number of systems involved and how much of the existing logic is already documented. Below $10,000, there is often a better answer than custom software. The Audit & Blueprint is a fixed $3,000 for one defined, high-value business process, and the fee is credited toward implementation started within 30 days. See what it covers.

Which path fits?

“Only a couple of people can actually do this.”
The value is locked in a method: a calculation, an assessment, a way of producing a result. That is Expert Process & Calculation Systems.
“Everyone is retyping the same information.”
The value is lost between people and tools rather than inside one method. That is Operations Systems & Workflow Automation.
“Something here needs judgment, not just rules.”
Interpretation, language, or context is doing the work a rule cannot. That is AI Agents & AI-Powered Solutions.

A larger project may involve more than one path. The first phase should still solve one clear problem, so the team can review something useful before the scope expands.

How the decision gets made

Not every part of a process should be automated the same way.

Most processes contain all three kinds of work at once. Sorting them is the first thing that happens, because putting a calculation behind a language model or asking a person to re-key data that never changes are both expensive mistakes, in opposite directions.

  • Rules

    Dependable software

    Work that should produce the same answer every time, and where being wrong is expensive. This belongs in conventional software because that is what makes it repeatable and testable.

    • Calculations, pricing, and quoting logic
    • Validation and data-quality checks
    • Permissions, approvals, and routing rules
    • Integrations and transactions between systems

  • Interpretation

    AI assistance

    Work that requires reading meaning out of language, documents, or context, where the input arrives in a shape no rule can anticipate. This is where AI earns its place.

    • Extracting structured data from email and documents
    • Classifying and routing incoming work
    • Retrieving answers from scattered knowledge, with sources
    • Natural-language access to a system your team already uses

  • Judgment

    Human involvement

    Work where the decision carries a consequence, the situation is genuinely ambiguous, or a relationship is at stake. The system prepares the decision and a person makes it.

    • Exceptions the process did not anticipate
    • Approving anything financial, external, or irreversible
    • Negotiation and sensitive communication
    • Strategic calls that change how the work is done

What should not be automated

Some steps are worth leaving exactly as they are. A judgment call made a few times a month, an exception that needs someone who knows the customer, or a process still changing too quickly to be worth fixing in software. Deciding what to leave alone is part of the work, and saying so early is usually cheaper than discovering it during a build.

What actually gets built

Most projects combine two or three of these. I will recommend the mix after I understand the process.

  • Web application

    A place for your team, an expert, an administrator, or your customers to do the work.

  • Automated system

    Background software that connects tools, moves information, and keeps the process running.

  • AI agents

    Agents that interpret information, use tools, and handle clearly defined tasks, standalone or inside another system.

Solution guides

Start with the problem that sounds familiar.

Each guide explores one common version of the broader services above: what tends to go wrong, what a dependable solution requires, and how I approach the work.

Still not sure which one this is?

Describe how the work gets done today. I will help identify the right starting point, including when custom software is not the right answer.

Describe your process