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Samer Hany

Business automation, carefully engineered

Turn complex processes, calculations, and expert knowledge into dependable automation systems.

When an important process depends on spreadsheets, disconnected tools, repeated data entry, or one person's expertise, it becomes difficult to scale safely. The work is mapped first, then rebuilt using the right combination of dependable software, AI, and human judgment, each where it fits best.

Prefer an automation team inside the business? See the Technology Partner Program.

12 years
Automating complex, high-value business processes
500+
Independently verified five-star project reviews
1 in 3
Reviews that came from repeat work

Does the process depend on a workaround?

If the work still gets done, it is easy to keep adapting around the problem. The strain usually becomes visible when volume grows, an expert is unavailable, or one wrong value reaches the next system.

01

Only two people can actually produce the result

The method lives in a spreadsheet, several applications, or one person's head. It is an asset the business depends on, but where it lives is a risk, and nobody feels safe changing it.

02

The same information gets typed in multiple times

An order arrives, then gets re-entered into a spreadsheet, accounting system, and report. Every copy is a chance to be wrong, and eventually two versions disagree.

03

Nobody can get a straight answer out of your own numbers

The data exists, but assembling it takes half a day and two people may produce different answers. The report gets argued with instead of acted on.

04

You want AI doing real work, not answering questions about it

A useful AI system needs real data, clear limits, and a person confirming consequential actions. Those boundaries make it useful beyond the demo.

Two ways to work together

Rebuild one process, or embed an automation team.

A defined project suits a single process that needs to become a dependable system. The Technology Partner Program suits a business that wants an automation team embedded in the work, not another vendor for every change.

A defined project

One process, rebuilt as a system you own.

  • A fixed scope, agreed before work starts
  • Built in reviewable phases, then handed over
  • You own the system, the code and the documentation

$10,000and up, fixed per project

Technology Partner Program

Your dedicated automation team, for one monthly fee.

  • A dedicated automation team in the day-to-day work
  • Finds and builds the automation that saves hours and returns money
  • Any tech request goes on a shared board, with no new quote each time

US$5,000per month, 3 months minimum

How the decision gets made

Not every part of a process should be automated the same way.

Most processes contain all three kinds of work at once. Sorting them is the first thing that happens, because putting a calculation behind a language model or asking a person to re-key data that never changes are both expensive mistakes, in opposite directions.

  • Rules

    Dependable software

    Work that should produce the same answer every time, and where being wrong is expensive. This belongs in conventional software because that is what makes it repeatable and testable.

    • Calculations, pricing, and quoting logic
    • Validation and data-quality checks
    • Permissions, approvals, and routing rules
    • Integrations and transactions between systems
  • Interpretation

    AI assistance

    Work that requires reading meaning out of language, documents, or context, where the input arrives in a shape no rule can anticipate. This is where AI earns its place.

    • Extracting structured data from email and documents
    • Classifying and routing incoming work
    • Retrieving answers from scattered knowledge, with sources
    • Natural-language access to a system your team already uses
  • Judgment

    Human involvement

    Work where the decision carries a consequence, the situation is genuinely ambiguous, or a relationship is at stake. The system prepares the decision and a person makes it.

    • Exceptions the process did not anticipate
    • Approving anything financial, external, or irreversible
    • Negotiation and sensitive communication
    • Strategic calls that change how the work is done

What should not be automated

Some steps are worth leaving exactly as they are. A judgment call made a few times a month, an exception that needs someone who knows the customer, or a process still changing too quickly to be worth fixing in software. Deciding what to leave alone is part of the work, and saying so early is usually cheaper than discovering it during a build.

What partners notice

Your business should not need translating into developer language.

The person building the system should understand how the work runs, notice what is missing, and explain the tradeoffs clearly. These excerpts from 500+ independently verified five-star reviews show what that feels like in practice.

  • “Samer was the only one who truly took a deep dive into the process we were hoping to automate. He studied the files and asked questions that showed he fully grasped every detail.”

    Victor G.
  • “He often envisions a more elegant solution than yours. Your challenge is to understand what he's suggesting and why it's better.”

    Simon L.
  • “That demanded different kind of skills in programming, math, design, creative thinking and problem solution. He excelled in all of them.”

    Joao

A clear path from today's process to the system you need

Get clarity before committing to implementation, then review useful work at each phase. See the paid Process Audit & Solution Blueprint, full process, and typical costs on How I work.

  1. 01

    Understand and de-risk

    Start with how the work runs today. Resolve the important unknowns before committing to a large build.

  2. 02

    Build in reviewable phases

    Review useful working parts early, while assumptions are still inexpensive to correct.

  3. 03

    Launch with ownership

    Receive tested software, documentation, handover, and 30 days of post-launch support.

What you need to know before deciding

The practical details that make it easier to decide whether this is the right path: cost, timing, ownership, and what happens next. If your question is not here, send it with your process description.

Ask a question
  • What does a project typically cost?
    Projects start at $10,000, and most land in the range of $20,000 to $50,000. Cost depends mainly on the number of systems involved and how much of the current process is already documented. Once the scope is understood, you get a real number rather than a broad range.
  • Should I start with a project or the Partner Program?
    Start with a project when there is one defined process to rebuild and you want a fixed scope, a fixed price, and a system you own at the end. Start with the Technology Partner Program when the business needs a dedicated automation team: people who map the workflows, find and recommend automation ranked by hours and money, build it along with internal tools, and stay, for US$5,000 a month. Many businesses begin with a project and join the program once there is a steady stream of work worth owning.
  • Why would I pay for a Audit & Blueprint before implementation?
    You may not need one if the path is already clear. When it is not, the Process Audit & Solution Blueprint audits one defined, high-value business process and defines the scope, workflow, architecture, risks, phases, and implementation range before either side commits to a build. It also states what belongs in dependable software, where AI genuinely helps, what should stay with a person, and what should not be automated at all. It takes one to two weeks, costs a fixed $3,000, and is credited toward implementation started within 30 days. You keep it either way, and it is useful even if another team does the build.
  • How long does it take?
    Implementation usually takes 6 to 16 weeks. Work is delivered in phases, so you can review useful parts of the system before the entire project is finished. If a Audit & Blueprint is needed, add one to two weeks before implementation.
  • Who owns the code and the system?
    You do. The code, infrastructure, and documentation are handed over at launch. There is no proprietary platform you have to keep paying for, and the system does not stop working if our work together ends.